![College Students’ Back-To-School Purchase Influencers, August 2014 [CHART]](https://www.marketingcharts.com/wp-content/uploads/2014/08/Fluent-Undergrad-Back-to-School-Purchase-Influencers-Aug2014.png "Chart - College Students’ Back-To-School Purchase Influencers")
Undergraduate students are less likely to rely on brand advertising than word-of-mouth when it comes to their purchase decisions, finds a new survey from Fluent. The study, fielded among more than 1,400 undergraduate students, also finds that online coupons have a significant effect on back-to-school shopping decisions. And for all the popularity of visual-sharing social media, these channels don’t have much of a stated influence. Read the rest at MarketingCharts.
Posted in Advertising, Blog Marketing, Consumer Behavior, Demographics, Digital Advertising, Display Advertising, eCommerce, Event Marketing, Generations, Millennials, Online Behavior, Online Ratings, Online Reviews, Photo Marketing, Public Relations, Social Media Marketing, Sponsorships, Television Advertising, Visual Communications, Web Development, Website Marketing, Word Of Mouth
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.