Spotify Virtual Concerts

Virtual Events

An upcoming feature in development at Spotify could help turn things around, by again connecting artists with their fans through ticketed live music events.

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Disney+ Subscribers

Chart: Disney-Plus Subscribers - 2020-2024

The number of Disney+ viewers has blown past that of Apple TV+ (18.8 million), which is impressive given that both services launched in November 2019.

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Digital Marketing This Week

Digital Marketing News This Week

Topics: Massive Twitter hack and Bitcoin scam; the Minnesota Twins broadcast a scrimmage with a crowdtrack; free Grow With Google courses; long-term care seniors pose for iconic classic rock album cover recreations; Michelle Obama’s new podcast on Spotify; Hulu rolls out self-serve advertising; an ad agency goes fully remote; Target joins the growing list of retailers mandating masks for customers; Chris Cuomo calls out Trump over Goyagate; Instagram to clone TikTok; Hong Kong’s protest movement keeps getting stymied by Apple; more.

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Digital Marketing News This Week

Digital Marketing News This Week

Twitter’s new voice feature; Target recognizes Juneteenth; Spotify lands DC Comics podcasts; Netflix’ Reid Hastings donates $120 million to black colleges; Fox News doesn’t get Monty Python; Facebook’s Ad Library; #RIPTacoBell; Google Fragment Text Chrome extension; and Twitch growth statistics.

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Online Live Sports Viewers

Chart: Live Online Sports Viewers, 2019-2023

Sports are on hold in the US due to the coronavirus pandemic, but digital live sports viewership will still rise more than 14% this year thanks to continued organic growth and accelerated cord-cutting.

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American Twitch Viewers, 2019-2023

Chart: Twitch Viewers, 2019-2023

eMarketer forecasts that 37.5 million people in the US will watch streaming video on Twitch at least monthly in 2020, meaning the video streaming platform will reach 15.5% of US digital video viewers this year.

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Entertainment Subscriptions By Generation [CHART]

Chart: US Entertainment Subscriptions By Generation

The growth of subscription video-on-demand services has been well documented but it looks like a new milestone is in the works. Deloitte’s annual Digital Media Trends survey suggests that more consumers now subscribe to a streaming video service than to traditional TV.

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