Brand Marketing Archives

Grocery Shopping

Explore an extensive compilation of grocery shopping statistics from 2012 to present about how consumers interact with their grocery providers.

Appeal Of Post-Purchase Brand Emails

More than half of consumers always (20%) or usually (33%) open emails from brands they use.

Racial Injustice & Brand Trust

It was inevitable that with the rise of neo-fascism in America brands would be forced to take sides and public stands on social issues.

Brands & Racial Justice Advocacy

Ipsos finds that more people are considering equality as one of their top factors when thinking about purchasing from a brand.

Nike’s Inspiring & Empathetic Ad

Nike has done it again by tapping into our collective pandemic experience with the insanely creative You Can’t Stop Us video.

Digital Marketing News This Week

Topics: Walmart’s new parking lot drive-in movie theaters; why Microsoft wants TikTok; the pros and cons of WordPress’ auto-updates; Roger Federer’s rooftop tennis appearance; Google’s messy take on the customer journey; advertising agencies disclosing diversity data; Google new providing ‘for context’ links; Zoombombers hack the Twitter hacking trial; brands mistranslation misadventure; B2B salesperson traits;…and much, much more.

Factors That Affect Trust In Brands

As the wealth gap between affluent Americans and the rest widens, one-third (33%) of American consumers say trusting a brand is important because they are struggling financially and cannot afford to waste any money on a bad purchase.

Digital Marketing News This Week

Topics: The pending/paused TikTok acquisition by Microsoft; Deadspinners split to Defector Media; Nike’s amazing You Can’t Stop Us ad; Country Time’s little bailout fund; virtual influencers’ time may have come; the Walmart Nazis; the Consumer Electronics Show goes virtual until 2022; the Harper’s Letter decrying cancel culture;…and much, much more.

Top Reasons Consumers Follow Brands On Social Media

Consumers lean on a number of factors when they are looking for new accounts to follow or like on social media.

On-Brand About Page

Lifetouch is a school photography company that has absolutely nailed it when it comes to the creative idea for its website leadership page.