Young Americans are more likely than the average shopper to use their mobile devices for a range of shopping activities, according to a new study from The Integer Group and M/A/R/C Research. While that’s not too surprising, the report also shows that although Hispanics have been traditionally seen as heavily reliant on their mobile devices, African-Americans are just as likely to use their devices for activities such as scanning QR codes and making purchases. Read the rest at MarketingCharts.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.