Cornoavirus’ Effect On Local Businesses

Chart: Coronavirus Effect on Local Businesses

More than a third of local businesses worldwide said they’re losing customers as a result of COVID-19, according to a March 2020 survey from BrightLocal, and 27% reported temporarily closing their stores.

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Online Video Factors In Consumer Decision Making [CHART]

Chart: Online Video Factors In Consumer Decision Making

Video is having an impact on consumers, with three-quarters of global adult shoppers saying they have made a purchase after viewing a video for a product, a percentage that is even higher among Millennials. But what qualities make videos valuable to consumers during their decision-making process?

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Most Valuable Personalized Content [CHART]

Chart: Most Valuable Personalized Content

Periscope By McKinsey asked US internet users what type of personalized content was most appealing; no answer garnered an outright majority of responses. Half of respondents said that products related to their interests were appealing, and only four responses appealed to at least one-third of those polled.

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Map App Users, 2017-2021 [CHART]

Chart: Map App Users

Maps and navigation apps are essential tools for smartphone users, and we forecast that 66.8% of smartphone users will use them monthly, with a growth of 5.8% from 2017 to 2018. More than 155 million people will use maps and navigation apps by the end of this year. We expect that growth will remain steady in the coming years, and penetration will reach 67.6% by 2021.

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