Diversity In Advertising

Creating advertising that reflects the diversity of the audiences it targets that is also authentic takes a deeper understanding of race, ethnicity and culture.

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Latinx Technographics

Chart: Latinx Technographics

Latinx currently make up one-fifth (19%) of the total US population, yet this demographic often feels ignored by advertisers. But, how do advertisers reach this population of Americans?

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US Population Growth By Race Or Ethnicity

Chart: US Population Growth By Race/Ethnicity

The population of each minority group in the US has grown by double-digits since 2010, according to new data from the Census Bureau that paints a picture of a country becoming more racially and ethnically diverse.

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For-Fee Podcast Listeners

Paying For Podcasts

Of the 50% of US adults who listen to podcasts, around 1 in 6 (17%) have paid to listen to one, while a majority are open to a mix of free and paid podcast models.

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