9 in 10 “business leaders” plan to either increase (46%) or maintain (47%) their marketing budgets in 2014, according to [PDF] a recent survey from StrongView (formerly StrongMail). Respondents – from a mix of B2C and B2B companies primarily headquartered in North America – evaluated their spending plans across a variety of programs. The results reveal strong support for a variety of digital marketing channels, while traditional media budgets look like they’ll suffer.
Topping the list in terms of planned spending increases was email marketing, with 52% of respondents planning to increase their investments. Just 2% plan to pull back on their email budgets. Close behind was social media (46% increasing versus 2% decreasing), with organic and paid search (41% increasing versus 4% decreasing) and online display (36% increasing versus 5% decreasing) also likely to see gains. Curiously, fewer (32%) are planning to hike their mobile marketing spend, despite recent projections suggesting healthy increases over the next few years. Read the rest at MarketingCharts.
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