TV ads were the No. 2 reason smart phone and tablet owners turned to their mobile devices for actions such as brand searches, app downloads or visiting brand websites or social networking pages. Only recommendations came in higher in an October survey from Millward Brown and Dynamic Logic. Read the rest at eMarketer.
Posted in Advertising, Consumer Behavior, Digital Advertising, Display Advertising, Event Marketing, Mobile Behavior, Mobile Marketing, Online Behavior, Outdoor Advertising, Print Advertising, Radio Advertising, Search Engine Marketing, Social Media Advertising, Social Media Marketing, Television Advertising, Word Of Mouth
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