Ad Spending By Media Channel, 2020 [CHART]

This year, mobile will surpass TV ad spending by more than $6 billion, according to our latest ad spending forecast. By 2020, the channel will represent 43% of total media ad spending in the US—a greater percentage than all traditional media combined.

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Programmatic Advertising Channels [CHART]

Chart: Programmatic Advertising Channels

Compared with other ad formats sold through automation, programmatic audio has been slow to catch on. A host of factors have held back programmatic audio, some associated with audience and spending patterns, but many tied to technical issues.

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Top Small Business Marketing Tools [CHART]

Chart: Small Business Marketing Tools

Most small business owners are self-taught when it comes to marketing and promoting their businesses. And while most do some form of marketing for their businesses, fewer than half consider themselves marketing savvy.

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App Install Ad Budget Allocations [TABLE]

Table: App Install Ad Budget Allocations

Mobile app developers worldwide were directing the majority of their install marketing budgets to video. When added together, various types of video made up 61% of app install budget allocation in fall 2017.

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