Digital ad spending will exceed £5.3 billion in 2012 and is expected to reach £6 billion in 2013, representing 14.2% and 10.9% year-over-year increases, respectively, according to a July report from GroupM. Overall advertising spend is expected to grow by 3.4% this year and 3.2% in 2013, following a 3.3% rise in 2011. Online spending will grow at a much faster rate than traditional media, with print expenditures seeing marked declines. Spending on regional newspapers will total £1 billion ($1.6 billion) in 2012, but should drop to £971 million ($1.5 billion) in 2013, while spending on national newspapers is expected to fall from £1.2 billion ($1.9 billion) in 2012 to £1.1 billion ($1.7 billion) in 2013.
The 14.2% growth in online ad spend forecast for this year aligns with the 14% growth in the UK paid search market predicted by Econsultancy in May 2012. According to ZenithOptimedia, paid search will account for roughly half of all global online ad spend this year. Read the rest at MarketingCharts.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.