More than eight in 10 Hispanic females said “keeping in touch with family/friends” was an important reason for using the site. But they were also looking at social media to connect with brands. The desire to receive coupons and discount offers was cited by 82% of respondents as an important reason to use social networks, and 77% used these sites to gather information about products and services. Still, others found social platforms an important way to connect with media. Nearly eight in 10 said they wanted information on news and current events, and 70% about a movie, TV station or show. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.