Online advertising is projected to grow by 14.1% this year, representing an upgrade of 0.4% points from the last forecast. The next-fastest growing medium is expected to be cinema, though its forecast has been revised down by 0.4% points to 5.8%.
TV is expected to see a healthy 5% increase – no doubt buoyed by the World Cup and winter Olympics – but TV couldn’t escape the downgrade either, with its downward revision of 0.7% points the largest of the various media. It’s a similar story for out-of-home, with its projected increase of 4.8% down half a percent from last year’s forecast. Read the rest at MarketingCharts.
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