The American affluent population is getting bigger and wealthier, reveals Ipsos in its latest study of the affluent market. This year, Ipsos estimates that 62.5 million Americans count as affluents – meaning that they are aged 18 and over and living in households with at least $100,000 in annual income – an almost 6% increase from 59 million last year. Over the past year, these individuals’ have enjoyed growth in average household income (by 4.6% to $200,200), liquid assets (by 9.1% to $551,400) and net work (by 2% to $1,006,600). So who are these individuals? Read the rest at MarketingCharts.
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