Demographics Of Screen Time

Chart: Demographics Of Screen Time

Some 65% of young parents feel that they spend too much time on their smartphone, with this group also being most likely to believe they spend too much time on social media.

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For-Fee Podcast Listeners

Paying For Podcasts

Of the 50% of US adults who listen to podcasts, around 1 in 6 (17%) have paid to listen to one, while a majority are open to a mix of free and paid podcast models.

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Constantly Online Demographics [CHART]

Chart: Constantly Online Demographics

With an increasing number of devices such as smartphones, tablets and smart TVs that all allow individuals to access the internet, it’s no wonder that more adults are going online and with a greater frequency than ever before.

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Smart Speaker Owner Demographics [CHART]

Chart: Smart Speaker Demographics

Smart speakers such as Amazon Echo or Google Home have gained popularity over the last several years, and consumer experts found that these devices were especially popular with holiday season gift buyers last year.

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Offline Americans By Demographic [CHART]

Chart: Offline Americans

A declining yet substantial proportion of the US adult population does not use the internet. In fact, 11% of US adults do not go online, with that figure down from 15% in a previous analysis released 5 years ago.

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