Diversity In Advertising

Creating advertising that reflects the diversity of the audiences it targets that is also authentic takes a deeper understanding of race, ethnicity and culture.

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US Population Growth By Race Or Ethnicity

Chart: US Population Growth By Race/Ethnicity

The population of each minority group in the US has grown by double-digits since 2010, according to new data from the Census Bureau that paints a picture of a country becoming more racially and ethnically diverse.

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WhatsApp Users By Race/Ethnicity [CHART]

Chart: WhatsApp Users By Race/Ethnicity

eMarketer estimates that more than half of the US Hispanic population will use messaging app WhatsApp at least monthly this year. The platform’s US Hispanic user base of 32 million is growing because of its data cost savings, messaging encryption capabilities and popularity in Latin American countries.

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