Some 58% of US adults have used voice search to find information on a local business at some point in the past 12 months, reports BrightLocal in its 2018 Voice Search for Local Business study. Most commonly, people are using their smartphones (56%) for voice search to find local business information, while about 1 in 5 (18%) have done so using a Smart Speaker.
That seems like a relatively high figure, considering separate research indicating that 1 in 5 Wi-Fi households owns a Smart Speaker, and of those only 18% of those use them to find local businesses and make reservations.
Nevertheless, there seems to be broad usage of voice search for local businesses, and fewer than one-fifth of respondents would not consider using voice search at all.
Not surprisingly, the appetite for voice search is highest among younger respondents: about three-quarters of 18-34-year-olds report having used voice search to find local business information, and only 9% say they wouldn’t consider doing so. Read the rest at MarketingCharts.com.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.