Smart Speakers
Audio Streaming Hours By Device
It’s not just OTT and pay-TV viewing that have seen an increase in use since the beginning of the coronavirus. Audio streaming has also been on the rise as people spend more time in their homes.
Read MoreVoice Activated Apartments
It looks like Amazon is going a B2B route with its smart speakers. Echo for Residential is the name of the new service and it’s basically a smart speaker management system for property managers.
Read MoreVoice Command Use Frequency
Since the outbreak of COVID-19, 36% of Smart Speaker owners are using their devices more to listen to music and entertainment, with 55% using them for this purpose the same amount and 1 in 10 (9%) using them less.
Read MoreSmart Speaker Owner Demographics [CHART]
Smart speakers such as Amazon Echo or Google Home have gained popularity over the last several years, and consumer experts found that these devices were especially popular with holiday season gift buyers last year.
Read MoreAmerican Smart Speaker Ownership, 2017-2019 [CHART]
In August of 2017, 30% of American internet users beteen 15 and 54 years of age had at least one smart speaker in their household, according ot NuVoodoo.
Read MoreSmart Speaker Skill Discovery [CHART]
When asked if they have used their smart speaker in the past week to control household devices in the past week, almost three-quarters (73%) said they had not.
Read MoreDemographics Of Podcast Listeners & Smart Speaker Owners [TABLE]
A recent media outlook from PwC predicated that podcast advertising will see strong growth through the year 2023 to reach $1.4 billion. As podcasts become more of a focus for advertisers, who is the average listener?
Read MoreInterest In Voice Commerce By Demographics [CHART]
Despite all the hype around smart speakers, most consumers are more interested in shopping with retail technology that offers a visual aid, as opposed to completing purchases entirely with voice.
Read MoreTrust Consumers Place In Brand Information Sources [CHART]
Just one-third (33%) of consumers who rely on advertising for brand information say they trust its messaging, making it the least credible source of information among the options given, according to a report by Kantar Media.
Read MoreBrands See Voice Commerce As Opportunity [CHART]
Currently more than half (54%) of brands are selling their wares on Amazon, a figure predicted to reach almost three-quarters (72%) within the next 5 years, according to survey results from Feedvisor.
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