![Top 15 Advertising Channels For Wealthy Boomers, December 2014 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2014/12/ShullmanResearchCenter-Top-Ad-Channels-Among-Upscale-Boomers-Dec2014.png "Chart - Top 15 Advertising Channels For Wealthy Boomers")
TV ads have the broadest reach among upscale Boomers (those aged 50-68 with household income of at least $75k), according to new data released by the Shullman Research Center that segments previously-released data by generation. Three-quarters of upscale Boomers reporting having seen TV ads during the 30 days prior to the survey, with a majority also reported having seen or heard advertising in mail sent to their home (53%) and in newspapers (printed or digital; 51%). Source: Shullman Research Center
Posted in Advertising, Baby Boomers, Consumer Behavior, Digital Advertising, Email Advertising, Email Marketing, Generations, Magazine Advertising, Mobile Advertising, Mobile Marketing, Newspaper Advertising, Online Behavior, Outdoor Advertising, Print Advertising, Radio Advertising, Social Media Advertising, Social Media Marketing, Television Advertising, Web Development
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