![Most Helpful Content For B2B Executives, October 2014 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2014/12/EconomistPeppercomm-Most-Helpful-Content-for-B2B-Audiences-Oct2014.png "Chart - Most Helpful Content For B2B Executives")
Articles top the list of content forms that B2B executives have found most helpful for a business-related matter during the past 12 months, with 71% citing them among their top-3 most helpful. Next up are research reports or special reports (51%) and white papers or briefing papers (27%). These are not necessarily the most-used content forms, though; an accompanying survey of B2B marketers finds that while articles are the most common form of content created, newsletters and social media posts are next. Source: Economist Group / Peppercomm
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