![Influences Over Consumers' Purchase Decisions, November 2014 [CHART]](https://www.marketingcharts.com/wp-content/uploads/2014/11/Razorfish-Consumers-Purchase-Decision-Influencers-Nov2014.png "Chart - Influences Over Consumers' Purchase Decisions")
Word-of-mouth tops online reviews and traditional advertising as the top influencer of purchase decisions, finds a Razorfish survey of online consumers across 4 key markets. The study is the latest to demonstrate the importance of word-of-mouth, which has been found to be a key influence among various groups ranging from college students to female empty nesters. Read the rest at MarketingCharts.
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