![Forecast: Auto Manufacturer Ad Spend Share For 2015 [CHART]](https://www.marketingcharts.com/wp-content/uploads/2014/11/Borrell-Auto-Manufacturer-Ad-Spend-Share-by-Medium-Nov2014.png "Chart - Forecast: Auto Manufacturer Ad Spend Share For 2015")
[Tweet “Digital media is expected to account for a majority 55.7% share of auto ad spending in 2015.”]
Digital media is expected to account for a majority 55.7% share of auto manufacturers’ ad spending next year, up from 44.9% share this year, per a new Borrell Associates forecast. Digital’s increasing spend share will primarily come at the expense of broadcast TV (17.6% in 2015, down from 20.8% this year) and newspapers (7.5% next year, down from 8.8% this year). Separately, the study finds that online video captures the greatest share of auto industry online ad spending, followed by paid search. Source: Borrell Associates
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.