![US Ad Spend Growth By Medium, 2013 vs 2014 [CHART]](https://www.marketingcharts.com/wp/wp-content/uploads/2014/06/MAGNAGLOBAL-US-Ad-Spend-Growth-in-2014-June2014.png "Chart - US Ad Spend Growth By Medium")
Digital media advertising grew to be larger than national TV ad spend last year, per MAGNA GLOBAL, supporting a recent report from the IAB, which reached the same conclusion. Digital will again be the fastest-growing advertising medium this year, forecast for 14.4% growth, with TV (+8.3%) also set for a big increase due to the mid-term elections, the Winter Olympics, and the World Cup. By 2018, MAGNA GLOBAL expects digital media to surpass total TV ad sales, a view not shared by PricewaterhouseCoopers in a recent forecast of its own. Source: MAGNA GLOBAL
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.