Overall, TV media spend was basically flat (-0.1%) from 2012, as an off-year for P&O spending was offset by increased ad spending on sports, though the extent to which these opposing forces contributed to individual TV sectors differed widely.
Spending on cable networks saw the strongest gain, of 7.3%, and was buoyed by increased ad loads and double-digit spending growth from the automotive, CPG, restaurant and telecom industries.
Network TV was down 3.4% for the year, as the withdrawal of Olympic dollars from the market outweighed gains in live sports expenditures. Spot TV fell more precipitously – by 8.1% – as it could not sustain the momentum from 2012′s political spend. Read the rest at MarketingCharts.
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