There’s a strain of thought that TV no longer really matters to America’s youth, but Millennials themselves might have something to say about that. Not only are young TV viewers in some cases actually watching more TV, but youth are also most likely to say that TV ads influence the way they perceive and value a brand. That’s according to a new study from Adroit Digital, in which Millennials also tabbed TV as the advertising medium through which they are most likely to be introduced to or find out about a new brand they’ll consider for trial. Read the rest at MarketingCharts.
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