Global ad spending across major media grew by 3.2% year-over-year during the third quarter of 2013, details Nielsen in its latest AdView Pulse report, which indicates that media spending trends remained largely consistent relative to the first half of the year (H1). For the year-to-date period (Q1 through Q3), display advertising – though measured in a subset of markets – posted the fastest growth rate, of 32.4%, improving from its 26.6% rise during H1.
TV continued to outpace the overall average through Q3, with a 4.3% increase in spending, although it was outdoor (5.1%) again enjoying the fastest increase among traditional media.
Spending on newspaper advertising continued to fall, dropping by 2.2% for the year-to-date (YTD) following a 2% decrease during the first half of the year. Magazine ad spend was also down, though its decline narrowed from 1.9% in H1 to 1.1% in through the year’s first three quarters. Cinema managed to improve on a poor first half, down by a relatively small 1.3% through Q3 after a 5.9% drop during the first half of the year. Finally radio also found itself in the red, with a 0.9% decrease to-date that was marginally bigger than its H1 loss. Read the rest at MarketingCharts.
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