Of note, the researchers predict that TV’s share of spending will peak this year at 40.3%, after rising from 31% in 1980. That’s not to say that TV ad dollars are going away: in fact, TV is projected to contribute $29.6 billion to the global growth in ad spend between 2012 and 2015, or 40% of growth. That’s second only to the internet, which will contribute 59% of the growth in total spending (or $43.9 billion). Read the rest at MarketingCharts.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.