Post Foods’ “Pensemos Positivo” Facebook page for its Honey Bunches of Oats breakfast cereal had more than 167,000 “likes” by the end of March 2013, which was “more than three times the engagement levels of our non-Hispanic Honey Bunches of Oats page,” according to Mike Foley, Post’s brand manager for US Hispanic & Export.
Hispanics are also more likely than the general population to use social media to query their social networks about products and retailers, according to a June 2012 study by the Interactive Advertising Bureau, and slightly more likely to write product reviews than the general population. Read the rest at eMarketer.
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