Digital radio occupies a small piece of the digital ad spending pie, but as internet radio takes off, more dollars will go to the format. According to an industry-wide survey of more than 6,200 local online operations from Borrell Associates, US local radio digital ad spending grew 22% to reach $370.7 million in 2012. That is more than three times the pace of local radio digital ad growth in 2011, and slightly faster than total local digital advertising’s 21.4% growth in 2012. Read the rest at eMarketing.
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