US ad spending increased by 2% year-over-year in Q4 2012, and by 3% for the full year to reach $139.5 billion, per the latest figures from Kantar Media. The figures may actually underestimate growth, as Kantar’s online spending estimates only include display advertising, which the report says declined by 3% for the year. (Given the recent growth trajectory of online ad spending – mainly fueled by search – it’s more likely that online ad spending growth was somewhere in the double digits last year.)
Display advertising aside, the Kantar data reveals some interesting (if none too surprising) dynamics in the traditional media market. Read the rest at MarketingCharts.
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