Small-business owners (SBOs) are a diverse bunch that includes more women, immigrants and young people than one finds atop big corporations. But what many have in common are modest levels of marketing expertise and technological know-how, according to a new eMarketer report, “Small Businesses as Tough B2B Customers: Shaky in Their Own Marketing, Critical of Marketing Aimed at Them.”
A May 2012 survey conducted by Constant Contact, which helps small businesses with email marketing and social media, asked what keeps SBOs up at night. The top response—from 76% of respondents—was “how to attract new customers.” Read the rest at eMarketer.
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