AdRoll found that Facebook is taking a substantial percentage of retargeted impressions, suggesting that brands are increasingly moving their retargeting campaigns onto the social site. In December 2012, Facebook advertising accounted for nearly two-thirds of AdRoll’s advertisers’ retargeted impressions, that’s compared with August, after FBX’s initial debut, when the platform accounted for only 3% of impressions. Read the rest at eMarketer.
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