Though most retailers, advertisers and brands have not yet caught up, we are firmly in the multi-platform era. Newspaper-backed local shopping platform Wanderful Media released findings from a shopping survey of just over 1,000 US adults yesterday. The findings both confirm what we already know about changing consumer behavior and provide more color.
Reflecting the direct way in which the internet now influences in-store shopping the survey found that 91 percent of respondents “have gone into a store as a result of an online experience.” Multiple online experiences have driven consumers into stores: email promotions, coupons, online ads and so on. Read the rest at MarketingLand.
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