![Effectiveness Of Mobile Advertising, January 2014 [TABLE]](http://www.emarketer.com/images/chart_gifs/170001-171000/170068.gif "Table - Effectiveness Of Mobile Advertising")
December 2013 data from Experian Marketing Services shows a combined 53% of US smartphone owners using either the Google Maps app (40.4%) or its mobile website (12.6%) in the prior 30 days. Apple’s Maps app was the next closest at 26.6%.
User data points up the opportunity for consumer engagement via mobile maps. A January 2014 InMobi survey of US mobile internet users found that locating an advertiser on a map was respondents’ fourth most common action after seeing an advertisement on a mobile device. Read the rest at eMarketer.
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