![How People Respond To Positive Online Reviews Of Local Businesses, July 2015 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2015/11/195428.gif "Chart - How People Respond To Positive Online Reviews Of Local Businesses")
Typically, positive online reviews motivate US internet users to visit the business’ website, rather than the business itself—which was the No. 2 response. That means websites are a key part of local business’ marketing efforts.
That, in turn, means mobile websites are key. According to BrightLocal, 38% of US internet users read online reviews of local businesses on the mobile internet via a browser, and 24% do so using mobile apps. There is likely significant overlap between the two groups, but at a conservative estimate, around two in five internet users are reading mobile reviews of local businesses—and a significant share of that group is likely heading to those firms’ mobile websites if they see something positive on a review site. Read the rest at eMarketer.
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