![Top 500 Advertisers' Hispanic Media Spending, 2010-2014 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2015/07/AHAA-Hispanic-Media-Ad-Spend-Trends-May2015.png "Chart - Top 500 Advertisers' Hispanic Media Spending")
The top 500 US advertisers (by spending in network TV, spot TV, cable TV, radio, magazines, newspaper and FSI) allocated an estimated 8.4% share of their spending to Hispanic dedicated efforts ($7.1 billion), up from 5.5% in 2010 ($4.3 billion), per a report from AHAA that analyzed data from Nielsen Monitor Plus. Last year, Hispanics comprised 17.4% of the total population, per Census Bureau data, and as of Summer 2013, accounted for almost 11% of national discretionary spending, according to Experian Marketing Services data. Source: Association of Hispanic Advertising Agencies (AHAA)
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