![Most Effective & Difficult Types Of Content Marketing, March 2015 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2015/04/Ascend2-Most-Effective-Difficult-Content-Marketing-Types-Mar2015.png "Chart - Most Effective & Difficult Types Of Content Marketing")
The lack of content creation resources ranks as the most challenging obstacle to content marketing success, according to the latest report from Ascend2 and its Research Partners. Based on a survey of 290 marketing, sales and business professionals around the world (three-quarters B2B), the study finds that videos are a particularly challenging content type to create, although respondents also see value in them.
Some 59% of respondents cited video as among their most difficult content types to create, ahead of webinars/online events (50%) and research/white papers (50%). But almost half of respondents (46%) reported videos to be among the most effective content types used, second only to articles and case studies (54%). Read the rest at MarketingCharts.
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