![Marketers' Ability To Measure ROI Of Online Marketing, March 2015 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2015/03/EconsultancyOracle-Ability-to-Measure-Digital-ROI-Mar2015.png "Chart - Marketers' Ability To Measure ROI Of Online Marketing")
Despite increasing pressures to prove their worth, American CMOs continue to have difficulty quantitatively demonstrating the impact of their activities, according to a recent study. Now, a newly-released survey from Econsultancy and Oracle Marketing Cloud that analyzes global marketers’ ability to measure ROI from a variety of digital channels finds that there is only a single discipline that most marketers rate themselves “good” at measuring.
The survey – fielded predominantly among European marketers, who made up three-quarters of the sample – found that 52% of company respondents consider themselves “good” at measuring ROI from paid search (PPC). Similarly, 53% of agency respondents rated their clients’ ability to measure the ROI from paid search as “good.” Read the rest at MarketingCharts.
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