Providing more flexible purchase and fulfillment options also topped the list of to-dos for retailers. And within this category, mobile is an important piece. Motorola Solutions found that although only 39% of retailers enabled shoppers to buy on mobile, then ship to home, 59% planned to do so by 2017. Currently 29% of surveyed retailers said they enabled consumers to buy on mobile and pick up in-store. However, 58% said they will offer that option by 2017. Read the rest at eMarketer.
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