![Importance Of Diversity In Advertising By Industry, October 2014 [CHART]](https://www.marketingcharts.com/wp-content/uploads/2014/10/Nielsen-Importance-Diversity-Advertising-Oct2014.png "Chart - Importance Of Diversity In Advertising By Industry")
African-Americans are 38% more likely to make a purchase when the ads have African-Americans included in them, reports Nielsen. Diversity in advertising is particularly important to African-American adults in health care (82% feeling important), food (77%), fashion/apparel (76%) and media (75%), but not as important in the beverage and liquor (44%) category. Source: Nielsen
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.