![Offers In Retail Mobile Ads To Which Users Are Likely To Respond, June 2014 [CHART]](http://www.emarketer.com/images/chart_gifs/179001-180000/179849.gif "Chart - Offers In Retail Mobile Ads To Which Users Are Likely To Respond")
Likely a result of their out-of-store research habits, mobile users were most likely to engage with mobile retail ads before they shopped, cited by 73% of respondents. In comparison, the remaining 27% were more apt to respond to ads on their mobile devices while on a shopping trip or in-store.
Retailers serving ads that include discounts and sales may stand the best chance at grabbing mobile researchers’ attentions. Fully 60% of mobile device users said they were likely to respond to retail-related mobile ads that contained information about discounts and sales, the most popular response by a long shot. Product reviews (36%) and product information (35%) rounded out the top three. Read the rest at eMarketer.
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