AOL’s recent growth is heavily attributed to programmatic display advertising, as well as its Adap.tv property, which has had success selling premium video ads.
Spending on real-time bidding (RTB), which accounts for about half of US programmatic ad buys, grew 76.5% in 2013, according to eMarketer, and will increase 43.4% this year to total $4.86 billion. That figure will continue to increase rapidly, growing 36.6% in 2015 and another 31.4% in 2016. Read the rest at eMarketer.
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