This year, eMarketer predicts AOL will see its first double-digit US ad growth since the recession started, driven by accelerating display ad growth rates. AOL’s net US digital display ad revenues will increase 15.5% this year and will maintain double-digit growth in both 2015 and 2016.
Despite its success, AOL is still growing slower than rivals Facebook, Google and Twitter. Facebook saw a 50.5% increase in US display ad revenues last year, according to eMarketer, thanks to its strong mobile ad business. Google’s net US digital display ad revenues grew 33.3% last year, compared with 9.5% for AOL. Read the rest at eMarketer.
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