After releasing lists revealing SMBs’ most effective social channels and traditional media advertising types, BIA/Kelsey is at it again, this time detailing the sources that SMBs consider best for leads. The data shows that there’s nothing quite like the sound of a person’s voice: calls and in-person interactions are rated as “excellent” lead sources by the highest proportion of respondents. But SMBs are enthusiastic about online forms, too. Read the rest at MarketingCharts.
Posted in Advertising, Email Marketing, Lead Generation, Local Internet Marketing, Online Behavior, Search Engine Advertising, Search Engine Marketing, Search Engine Optimization (SEO), Social Media Advertising, Social Media Marketing, Video Marketing, Web Development, Website Marketing, Word Of Mouth
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