85% of American adults use the internet as of May 2013, representing a new high point for internet adoption, according to [PDF] a new report from the Pew Research Center’s Internet & American Life Project. That still leaves 15% of adults who do not use the internet or email, for a range of reasons. The study takes a look at the demographics of this group, with some fairly predictable – but nevertheless interesting – results.
One of the biggest discrepancies in internet adoption is found when sorting by educational attainment. Respondents with no high school diploma were 10 times more likely than college graduates to be offline (41% vs. 4%), with a high proportion (22%) of high school graduates without any college education also offline. Read the rest at MarketingCharts.
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