Asked which technology-related trends are having a significant impact on their business, a leading 71% of retailers pointed to social media, with a majority also citing mobile/online shopping (52%) and mobile/online promotions and coupons (51%) as significant influences,per results [PDF] from a KPMG survey. The researchers note that “brick and mortar stores are now viewed with newfound potential,” largely as a result of new social and mobile technologies.
Interestingly, despite most retailers seeing social as having the biggest impact on their business, a recent study from RSR Research suggests that e-commerce sites and consumer smartphone use might be more valuable in driving in-store traffic and sales than a social presence. Read the rest at MarketingCharts.
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