Tablets’ touchscreens create opportunities for hands-on experiences for consumers, and a platform for brands to showcase products. The content that beauty consumers devour in magazines—such as tutorials, product reviews and diagnostic quizzes—are ripe for the interactive opportunities that tablets can provide, according to a new eMarketer report, “Beauty and the Tablet: Creating New Ways for Beauty Consumers to Try and Buy.” Read the rest at eMarketing.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.