Even as teens report a relatively modest level of concern about third parties such as advertisers or businesses accessing the personal information they post online, parents show much greater levels of concern about advertisers accessing information about their child. Parents of the surveyed teens were asked a related question: “How concerned are you about how much information advertisers can learn about your child’s online behavior?” A full 81% of parents report being “very” or “somewhat” concerned, with 46% reporting that they are “very concerned.” Just under one in five parents (19%) report that they are “not too” or “not at all” concerned about how much advertisers could learn about their child’s online activities. Read the rest at Pew Internet and American Life Project.
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