Reputation Management
Naming A Brand In The Internet Age
Very little attention has been paid to naming a brand in the Internet age. Here are 4 Tips On Naming A Brand with that in mind.
Read MoreManaging Social Media Criticism [INFOGRAPHIC]
This infographic from Digital Giants illustrates seven steps you can take to address criticism directed at you on social media.
Read MoreCommunicating Your Re-Opening Plans
Businesses must have a plan, protocols, and procedures for re-opening that ensures the safety of their employees and customers alike. But just as importantly, they must communicate that plan convincingly.
Read MoreReasons For Social Media Use, By Generation [TABLE]
Across US age groups, social media usage is common ground, but that commonality masks many differences in usage.
Read MoreEmail Sender Scores
Are your marketing emails or email newsletters finding their way into an inordinate number of recipients’ spam folders? Can’t figure out why? Have you checked the reputation of your company’s domain name? Didn’t even know that was a thing? It is.
Read MoreMillennials' Views Of What Business Should Do vs. What It Does [TABLE]
Millennials are increasingly skeptical of businesses’ motives and impact on society, and companies need to take these attitudes seriously if they don’t want to miss out on the younger generations’ potential as consumers and employees, according to a survey from consultancy Deloitte.
Read MoreTeens' Favorite Brands [CHART]
Online and offline conversations are estimated to drive almost one-fifth of consumer sales in the US. So as marketers turn their attention to Gen V, it pays to know what they’re talking about.
Read MoreHow Consumers Share Feedback About Customer Experiences [CHART]
People around the world say that customer experience is a competitive differentiator for brands. But do good or bad experiences reverberate beyond the customers themselves? As it stands, most people will tell someone about a very good or very bad experience.
Read MoreFalling Corporate Reputation Factors [CHART]
Corporate reputations in the US have diminished this year compared to 2017. Only about half of consumers trust companies to do the right thing, down from 62% last year, and just 41% give companies the benefit of the doubt, down from 56% last year.
Read MoreUS Corporate Reputations Decline, 2017-2018 [CHART]
Corporate reputations in the US have diminished this year compared to 2017. Only about half of consumers trust companies to do the right thing, down from 62% last year, and just 41% give companies the benefit of the doubt, down from 56% last year.
Read More