Not only were IYP mobile app users wealthier than smartphone users in general—already an affluent group—they were also more likely to make mCommerce smartphone purchases. Forty-one percent of IYP app users had made a mobile purchase in December, compared with 19% of smart phone users.
And they spent more on purchases made via the device, with about one-quarter of IYP users spending $200 or more on mCommerce purchases during the month, compared with 9% of smartphone user respondents. Read the rest at eMarketer.
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