Since the beginning of the COVID-19 pandemic, B2B marketers have seen a shift towards digital when it comes to content consumption – and their own sales model.
As such, it’s not surprising that the majority of B2B marketing leaders surveyed for a report from Gartner are expecting to increase their marketing budgets for digital channels in 2021.
Among the B2B marketing leaders surveyed, 7 in 10 (69%) expect to hike their digital advertising budgets in the coming year.
Likewise, roughly two-thirds of respondents also expect their budgets for email marketing (67%), mobile marketing (67%), paid search (66%) and SEO (66%) to increase.
And, with B2B marketers recognizing the benefits of having a social media presence, 64% anticipate their social marketing budget to increase in 2021.
Although more than half (56%) of respondents believe their events marketing budgets will increase next year, the uncertainty surrounding the industry is possibly a factor that has led the remaining respondents to believe their events budgets will either decrease (24%) or remain the same (20%). Read the rest at Marketing Charts.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.